From Gameday to Giving: Turning Every Fan Interaction into Lasting Support

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College athletics creates thousands of emotional moments every season. The question is: what happens after those moments?

The first few weeks of the season bring packed stadiums, returning alumni, parents reconnecting, former student-athletes celebrating traditions, and proud fans. These are some of the highest-affinity moments of the year, yet for most athletics departments, these moments pass without building deeper relationships or long-term donor opportunities.

In this NACDA sponsored webinar, Athlete Network from Gravyty, Penn State, and Oregon State explore how leading athletics departments turn gameday excitement into year-round engagement that strengthens relationships, uncovers stakeholder insights, and increases giving participation.

Hear how these institutions are putting this into practice, and leave with strategies to:

  • Extend gameday excitement through intentional digital engagement.
  • Engage supporters in the stadium, at home, or following from across the country.
  • Capture stakeholder insights beyond traditional metrics like attendance, ticket purchases, and donations.
  • Identify what motivates alumni, former student-athletes, parents, and fans for more personalized messaging.
  • Build richer audience segments that improve communication, stewardship, fundraising, and volunteer engagement.
  • Create simple engagement moments that move supporters from affinity to action, and from engagement to giving.

Whether you’re growing annual participation, identifying new donor prospects, strengthening alumni relationships, or creating a more connected athletics community, you’ll leave with practical strategies for the season ahead.